About the Course:

In today's data-driven world, traditional marketing tactics don't cut it. This course bridges the gap, equipping you with the essential data science skills needed to truly understand your customers and optimize your marketing efforts. Through hands-on exercises and real-world case studies, you'll learn:

• Leveraging data storytelling: Transform complex data into actionable insights and compelling narratives.
• Predictive modeling: Forecast customer behavior and future trends to anticipate their needs.
• Customer segmentation: Create hyper-targeted campaigns tailored to distinct customer groups.
• Marketing automation: Streamline processes and personalize experiences with data-driven automation.

Course Objective:

• Gain a practical understanding of data science techniques relevant to marketing.
• Utilize data to uncover deeper customer insights and predict their behavior.
• Develop data-driven strategies for targeted marketing campaigns and personalized experiences.
• Implement effective marketing automation solutions based on data analysis.
• Measure and optimize marketing performance using data-driven metrics.

Who is the Target Audience?

• Marketing professionals seeking to leverage data science for deeper insights.
• Marketing managers want to drive data-driven marketing strategies.
• Brand marketers aim to personalize customer experiences.
• Any professional looking to add data science skills to their marketing toolkit.

Basic Knowledge:

• Basic understanding of marketing concepts and digital marketing channels.
• No prior coding experience is required (low-code/no-code tools used).