About the Course:

This course provides an in-depth look at how AI can be applied to understand customer sentiment and perform social listening. Participants will learn about AI techniques for analyzing large volumes of text data from social media and other digital channels to gain insights into customer opinions, brand perception, and market trends.

Course Objective:

• The course covers practical methods for implementing sentiment analysis and leveraging social listening to drive better customer engagement, marketing strategies, and brand management.

Who is the Target Audience?

• Marketing and brand managers
• Customer experience and engagement professionals
• Social media managers and analysts
• Business leaders interested in leveraging AI for customer insights

Basic Knowledge:

• Basic understanding of social media and marketing principles
• No prior technical expertise in AI or sentiment analysis is required