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Main >  > Finance for Marketing Professionals

Finance for Marketing Professionals

This course equips marketing professionals with financial skills to budget effectively, measure campaign ROI, and connect marketing efforts to business profitability.

90416

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About the Course:

This course equips marketing professionals with financial skills to budget effectively, measure campaign ROI, and connect marketing efforts to business profitability. It focuses on using financial data to justify marketing investments and optimize spending.

Course Objective:

  • Budgeting for marketing campaigns
  • Calculating and analyzing campaign ROI
  • Understanding customer lifetime value (CLV) and acquisition costs (CAC)
  • Connecting marketing spend to revenue growth
  • Financial forecasting for marketing plans

Who is the Target Audience?

  • Managers and team leaders in non-finance departments
  • Entrepreneurs and small business owners
  • Professionals seeking to understand financial performance

Basic Knowledge:

  • No prior knowledge is needed

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