About the Course:

Welcome to "Facebook and Instagram Ads: Run Your First Ad Campaign", a concise yet comprehensive course designed for beginners and intermediate marketers alike. In the fast-evolving landscape of digital marketing, mastering Facebook ads is not just an advantage—it's a necessity. This course guides you through the essentials of creating, launching, and optimizing ads across both platforms. With a focus on practical strategies and real-world applications, you'll learn to craft ads that captivate and convert, all while navigating the platforms with confidence. Expect a streamlined learning experience that delivers key insights and techniques, empowering you to boost your digital marketing efforts. Join us to kickstart your success in Facebook and Instagram advertising today.

Course Objective:

• Understand Facebook and Instagram advertising fundamentals and the Ads Manager.
• Set up an ad account and define campaign objectives.
• Identify and target specific audiences using Facebook Audience Insights.
• Allocate and manage budgets for ad campaigns effectively.
• Create compelling ad creatives for different formats.
• Launch and monitor Facebook and Instagram ad campaigns.
• Analyze ad performance and optimize campaigns for better results.
• Troubleshoot common ad performance issues.
• Scale successful campaigns using advanced targeting and retargeting strategies.
• Embrace continuous learning and experimentation in Facebook and Instagram advertising.

Who is the Target Audience?

• Any organization aiming to amplify its online impact through targeted advertising (particularly startups, SMEs, and non-profits). Ideal for those new to social media advertising, struggling to harness the full potential of Facebook ads, or seeking efficient strategies to optimize their advertising efforts. Whether you're about to launch your first ad campaign, looking to refine your strategy across platforms, or in need of tips to enhance ad performance and efficiency, this course is for you!

Basic Knowledge:

• Basic understanding of Facebook and social media marketing.
• Familiarity with fundamental marketing and advertising principles.
• Knowledge of digital advertising terminology and concepts.
• Basic computer and internet navigation skills.
• Analytical skills for interpreting data and metrics.