About the Course:

This two-hour webinar provides a practical and integrated perspective on digital transformation, ideal for business executives, managers, IT professionals, and anyone involved in leading or implementing digital initiatives. Participants should have a basic understanding of digital technologies and organizational change principles. The webinar focuses on a holistic approach, integrating technology, people, and processes to achieve successful digital transformation. Through real-world examples, interactive discussions, and expert insights, attendees will explore key strategies for aligning digital initiatives with business objectives, embracing cultural change, and leveraging digital technologies to drive innovation and efficiency. The session covers digital strategy development, change management, technological integration, and measuring the impact of digital transformation.

Course Objective:

• Developing Integrated Digital Strategies: Understand how to craft and execute digital strategies aligning with business goals and objectives.
• Effective Change Management for Digital Transformation: Learn the principles of managing organizational change in digital transformation, including employee engagement and overcoming resistance.
• Implementing and Measuring Digital Technologies: Explore how to effectively implement digital technologies (like AI, data analytics, and cloud computing) and measure their impact on organizational performance and customer satisfaction.

Who is the Target Audience?

• Business executives, managers, and IT professionals.

Basic Knowledge:

• Familiarity with digital technologies and basic principles of organizational change.