About the Course:

Harness the genius of AI, with a spotlight on ChatGPT, to redefine Public Relations and Crisis Management. Learn to effortlessly draft impactful press releases, foresee journalist inquiries, and conceive SEO-driven headlines.

What can this course do to help you?

• Generate press releases quickly and effectively.
• Streamline work and save time.
• Anticipate and respond to potential questions from reporters.
• Generate talking points and key messages.
• Gather information and insights relevant to PR campaigns.
• Generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines.
• Tailor messaging to specific PR needs.
• Improve the ability to support spokespeople in media appearances.
• Organize and structure messaging for spokespeople.
• Understand the limits and benefits of ChatGPT for PR / Publicity research.

Course Objective:

• Mastering AI in PR: Equip yourself with the skills to integrate ChatGPT and other AI tools into your PR and Crisis Management strategies, ensuring you stay ahead in the ever-evolving digital media landscape.
• Crafting Impactful Content: Empower yourself to draft compelling press releases, create attention-grabbing, SEO-optimized headlines, and develop content that resonates with target audiences.
• Anticipatory PR Tactics: Learn to predict and effectively respond to journalist inquiries, allowing you to proactively manage narratives and maintain brand reputation during crises.
• Hands-On Learning: Through real-world examples and interactive sessions led by Jess Todtfeld, ensure that participants can practically apply the knowledge they gain, blending traditional PR techniques with modern, AI-driven tools.

Who is the Target Audience?

• Crafted for both seasoned PR professionals aiming to integrate the latest tools and tactics, as well as newcomers eager to swiftly navigate the evolving PR landscape. Dive in to refine established strategies or to fast-track a robust introduction to modern PR.

Basic Knowledge:

• Beginners to experts welcome.