About the Course:

ChatGPT is an advanced language model that offers significant potential for public relations and crisis management. It can be effectively employed in handling public inquiries, managing crises, and maintaining a reputation during challenging situations.

This instructor-led, live training is aimed at professionals in public relations and crisis management who wish to leverage ChatGPT to improve communication strategies and effectively navigate critical scenarios.

Course Objective:

• Understand the role and benefits of ChatGPT in public relations and crisis management.
• Deploy and configure ChatGPT for crisis communication and public inquiries.
• Utilize ChatGPT to provide accurate and timely responses during crises.
• Implement strategies for managing online reputation using ChatGPT.
• Apply best practices for the ethical and responsible use of ChatGPT in public relations.

Who is the Target Audience?

• Basic understanding of public relations principles
• Familiarity with crisis management concepts
• Knowledge of communication strategies in challenging situations

Basic Knowledge:

• SEO professionals
• Content creators
• Digital marketers