About the Course:

You will work with the instructor in this practical and interactive webinar. As you progress through the provided spreadsheet of exercises, you will learn how to use Excel to make sense of marketing data.

Course Objective:

• Most marketing departments are awash in data. This course will teach you how to describe and summarize marketing data, price products, and forecast product sales.

Who is the Target Audience?

• Entrepreneurs
• Social media professionals
• Marketing professionals
• Marketing students
• Digital advertisers
• Marketing executives or managers
• Brand executives or managers
• Product owners
• PR and communications professionals
• Students planning to enter the marketing or data analytics field
• Anyone involved in marketing or communications!

Basic Knowledge:

• This is an intermediate-level class. Attendees should be familiar with Excel and use it regularly, at least weekly.