About the Course:

We’re going to learn how to leverage the best of AI for Market Research and Consumer Insights. This course is specially designed to be applicable to anyone interested in research, regardless of your previous experience or familiarity with AI or research methodologies. During our time together we will go over the basics of how to conduct both quantitative (surveys, MaxDiff, Conjoint, etc.) and qualitative (focus groups, user interviews, etc.) research with the assistance of AI - whether you're an experienced researcher or an entrepreneur, product owner, or marketer in need of conducting your own research.

The course will begin with introductions to Market Research (MR) and several different AI tools to create a base foundation of knowledge for everyone. Although we’ll focus on two of the major players in the space (ChatGPT and Bard) for the case study, we’ll also highlight a variety of other tools and resources you can use to stay up-to-date on the ever-evolving AI landscape. Next, we will shift our focus toward a hypothetical product launch that will demonstrate different use cases of AI for Market Research. This will include things like creating research briefs, designing questionnaires, surveys & discussion guides, and creating analysis plans. We'll also discover how AI can assist with initiatives like competitive intelligence, audience research & personas, creating and refining a brand, brainstorming and optimizing marketing messaging, and more.

Course Objective:

• The goal for this course is to ensure everyone comes out of it feeling confident and well-equipped to conduct their own market research projects with the assistance of a few different AI tools.

Who is the Target Audience?

• Anyone who is interested in learning how AI can be used for market research & consumer insights. No prior experience or familiarity with AI or research is necessary.

Basic Knowledge:

• No prior knowledge is required