About the Course:

This course provides a practical introduction to AI for business professionals, equipping them with the knowledge and skills to leverage AI for enhanced business research and decision-making. Participants will learn the fundamentals of AI, master the art of prompt engineering, and explore a range of AI tools and techniques applicable to diverse business scenarios. Through hands-on exercises and real-world examples, participants will gain practical experience in applying AI to solve business problems and make data-driven decisions.

Course Objective:

• Understand the basic concepts of AI and its relevance to business.
• Learn how to craft effective prompts for AI tools.
• Identify business problems that can be solved using AI.
• Gain practical experience in applying AI to real-world business scenarios.

Who is the Target Audience?

• Business professionals new to AI
• Marketing and sales professionals
• Business analysts and strategists
• Entrepreneurs and small business owners
• Managers and decision-makers

Basic Knowledge:

• No prior coding experience is required. Basic business knowledge. Participants are expected to have the following accounts (free accounts are fine):
• • ChatGPT
  • Google Gemini
  • Google NotebookLM
  • Microsoft Copilot