Generative AI for Sales Acceleration & Lead Conversion
Discover how Generative AI can boost sales performance, automate lead nurturing, personalize outreach, and accelerate lead conversion for higher revenue growth.
Duration: 1 Day
Hours: 2 Hours
Training Level: All Levels
Batch One
Thursday, January 22, 2026
12:00 PM - 02:00 PM (Eastern Time)
Batch Two
Wednesday, February 18, 2026
12:00 PM - 02:00 PM (Eastern Time)
Batch Three
Tuesday, March 24, 2026
12:00 PM - 02:00 PM (Eastern Time)
About the Course:
Generative AI is transforming modern sales by automating research, personalizing outreach at scale, accelerating proposal creation, and equipping reps with higher-quality talking points. Yet most teams underuse AI, relying on generic messaging and manual processes.
This workshop teaches sales professionals how to use Gen AI to qualify leads more effectively, tailor messaging to buyer personas, surface objections early, generate compelling proposals, and shorten sales cycles, while preserving authenticity and compliance.
Course Objectives
By the end of this course, participants will be able to:
- Personalize outreach and nurturing sequences with AI-generated insights
- Perform rapid account, competitor, and industry research
- Tailor messaging to buyer personas, verticals, and pain points
- Identify risks, objections, and decision criteria early in the cycle
- Generate proposals, summaries, call scripts, and follow-up plans faster
- Score leads, segment opportunities, and prioritize pipelines
- Apply objection-handling and negotiation frameworks using AI prompts
- Build reusable prompt libraries for outreach, demos, and proposals
- Ensure compliance, brand tone consistency, and privacy safeguards
Who is the Target Audience?
- Sales Representatives & Account Executives
- SDRs/BDRs and Inside Sales teams
- Sales Managers and Enablement Roles
- Customer Success Managers supporting expansions
Basic Knowledge:
- Ideal for anyone selling to multiple stakeholders with complex buying journeys.
Curriculum
Total Duration: 2 Hours
Kickoff & Sales Productivity Landscape
- Where time is lost in sales cycles
- Spray-and-pray outreach vs. personalized value
- AI as a sales co-pilot, not a script generator
Prompting Fundamentals for Sales
- Role + persona + pain point + offer + CTA
- Persona-aware tone and vocabulary
- Compliance and “don’t guess” guardrails
Account & Lead Research
- Context harvesting: company, industry, recent news
- Competitor differentiator prompts
- Persona-based trigger events and pain points
- Buying committee mapping
Personalized Outreach at Scale
- Multi-variant email sequences
- Value proposition tailoring
- Call script scaffolding
- Follow-up nudges and bump emails
Qualification & Discovery
- AI-generated discovery questions
- MEDDIC/BANT/FAINT alignment
- Persona-based value framing
Objection Handling & Negotiation
- Anticipating objections by persona
- Rebuttal building and value reframes
- Counter-proposal scaffolds
Proposal & Pitch Acceleration
- Executive summaries
- Options + recommendations
- ROI framing
- Differentiation vs. alternatives
Competitor Positioning
- Comparison matrices
- Strengths/weaknesses prompts
- Red flag mitigation narratives
Call Prep & Follow-Up
- Call briefing packets
- Question route maps
- Follow-up summaries with actions and deadlines
Pipeline Prioritization
- Lead scoring heuristics
- Intent signals
- Probability-impact ranking
- Deal risk red flags
Content for Enablement
- One-pagers
- Battlecards
- Persona cheat sheets
- Elevator pitches
Cross-Functional Alignment
- Feeding customer voice to the product
- Deriving competitive insights
- Mapping objections to roadmap themes
Sales Messaging Quality
- Reducing jargon
- Strengthening CTA clarity
- Audience readability passes
- Tone correction prompts
AI for Customer Success Expansion
- Renewal risk alerts
- Upsell playbooks
- Sentiment analysis of feedback
Governance, Compliance & Safety
- Privacy and data sanitation
- Brand voice consistency
- Disclosure considerations
- Accuracy review loops