Copilot for Marketing Professionals

About the Course:

Learn how Microsoft Copilot can streamline content creation, campaigns, and reporting. In this 60-minute session, discover how to draft copy, analyze data, and automate workflows, helping you market smarter, faster, and with more impact.

Are you tired of starting with a blank page, juggling campaigns, and spending hours on reporting? This 60-minute course shows Marketing Professionals how to use Microsoft Copilot to accelerate content creation, manage projects, and unlock data insights. You’ll learn how to draft social posts, polish presentations, analyze campaign performance, and automate everyday tasks so you can focus on strategy and creativity. Starting with simple prompts and moving to advanced use cases, you’ll walk away with practical tools and ready-to-use prompts that bring more speed, clarity, and confidence to your marketing work.

Course Objectives:

• How Copilot integrates with Microsoft 365 tools for marketing
• Writing prompts that generate polished marketing copy and campaign ideas
• Drafting and refining presentations, blogs, and social posts
• Analyzing campaign performance and summarizing insights in Excel
• Automating reports, task lists, and follow-ups with AI support
• Best practices for brand consistency, tone, and data privacy

Who is the Target Audience?

• Marketing professionals and coordinators managing content, campaigns, and reporting
• Brand managers and communication specialists looking to streamline creative workflows
• Digital marketers and analysts who want to use AI for insights and reporting
• Anyone in marketing seeking to save time and elevate the impact of their work with Copilot

Basic Knowledge:

• A working knowledge of Microsoft Word, PowerPoint, Outlook, and Excel
• Familiarity with basic marketing tasks (campaigns, reporting, or content creation)
• No prior AI or Copilot experience required - this course starts simple and builds up